Cricket-New Zealand 157-4 v South Africa - close, day three

PORT ELIZABETH, South Africa, Jan 13 (Reuters) - New Zealand were 157 for four wickets in their second innings, trailing hosts South Africa by 247 runs, at the close on the third day of the second test at St. George's Park on Sunday.
Scores
South Africa first innings 525-8 declared (Graeme Smith 54, Hashim Amla 110, AB de Villiers 51, Faf du Plessis 137, Dean Elgar 103 not out)
New Zealand first innings 121 all out (BJ Watling 63; Dale Steyn 5-17)
New Zealand second innings 157 for four (Martin Guptill 48) (Compiled by Jason Humphries in Durban; Editing by Clare Fallon)
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Cricket-S.Africa v N.Zealand - second test scoreboard

PORT ELIZABETH, South Africa, Jan 13 (Reuters) - Scoreboard
at the close on the third day of the second cricket test between
South Africa and New Zealand at St. George's Park on Sunday:
South Africa won the toss and elected to bat
South Africa first innings 525 for eight declared (F. Du
Plessis 137, H. Amla 110, D. Elgar 103 not out)
New Zealand first innings 121 all out (BJ Watling 63; D.
Steyn five for 17)
New Zealand innings
M. Guptill b Kleinveldt 48
B. McCullum lbw b Peterson 11
K. Williamson b Peterson 11
D. Brownlie not out 44
D. Flynn c De Villiers b Kleinveldt 0
BJ Watling not out 41
Extras (lb 1, w 1) 2
Total (for four wickets; 67 overs) 157
Fall of wickets: 1-40, 2-64, 3-84, 4-84.
Still to bat: C. Munro, D. Bracewell, N. Wagner, J. Patel,
T. Boult.
Bowling: Steyn 13-1-41-0, Morkel 13-4-32-0 (1w), Kleinveldt
12-8-31-2, Peterson 20-11-29-2, Kallis 5-3-8-0, Smith 1-0-10-0,
Petersen 3-0-5-0.
(Compiled by Jason Humphries in Durban; Editing by Clare
Fallon)
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UPDATE 3-Cricket-New Zealand show fight against South Africa

PORT ELIZABETH, South Africa, Jan 13 (Reuters) - New Zealand fought bravely to move to 157 for four in their second innings, following on and still 247 runs behind South Africa, at the close of the third day's play in the second test on Sunday.
Unbeaten pair BJ Watling (41) and Dean Brownlie (44) provided stern resistance and the duo looked relatively untroubled as they added an unbroken fifth-wicket partnership of 73 off 27.2 overs to steer their team to the close of play.
Opener Martin Guptill contributed 48 before being bowled by seamer Rory Kleinveldt who went on to have Daniel Flynn (0) caught behind with his next delivery.
Kleinveldt ended the day with two for 31 while left-arm spinner Robin Peterson, who accounted for Brendon McCullum (11) and Kane Williamson (11), claimed two for 29.
The tourists showed far more determination with the bat than they had in their first innings when they subsided to 121 all out in reply to the top-ranked hosts's 525-8 declared.
Watling said that while the pitch was providing some variable bounce it was still good for batting which would aid New Zealand's seemingly impossible task of at least forcing South Africa to bat again.
"It is a little bit variable and there are a few balls staying quite low. It's still a reasonable track and we need to keep fighting away tomorrow morning and keep wearing them out," Watling told a news conference.
The morning session had belonged to speedster Dale Steyn, the world's top-ranked bowler, who claimed five for 17 off 13 overs to bundle New Zealand out 30 minutes before lunch, at that stage trailing South Africa by 404 runs.
Watling provided the one shining light for the tourists in their first dig as his battling 63 off 87 balls with 13 fours added some gloss to the innings.
ATTACK OR DEFEND?
Steyn, while expressing some sympathy for the situation that New Zealand find themselves in, said that the introduction of the second new ball soon after the start of play on day four could settle the test.
"It's a difficult situation when you have been asked to follow on and you are so many runs behind. How do you go about batting? Do you attack or do you defend? It is a tough one for them," he said.
"We are 13 overs away from the second new ball so if we can knock one over tomorrow with the older ball then get the new ball to talk a bit and get some swing then that would help," he added.
New Zealand began the day on a parlous 47 for six and the pair of Watling and Doug Bracewell (7) added 14 runs to the overnight total before the right-handed Bracewell prodded at a Steyn delivery to send an outside edge through to keeper De Villiers.
Steyn struck again one run later when he trapped the left-handed Neil Wagner (0) leg-before with an in-swinging delivery.
The 29-year-old Steyn was not done yet and in his next over he bowled Jeetan Patel (0) after the batsman backed away from a good length delivery.
Steyn enjoyed a wonderful morning as he claimed his 19th five-wicket haul in tests as he sent down a spell that produced figures of 5-3-3-3.
Watling and Trent Boult (17 not out) then provided some late resistance with a last-wicket stand that produced 59 runs, a New Zealand record 10th-wicket partnership against South Africa beating the 57 scored by Simon Doull and Richard de Groen scored in Johannesburg during the 1994/95 season.
The aggressive Watling was the last man out, caught at first slip off the bowling of paceman Morne Morkel.
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RBs Riddick, Wood give Notre Dame 1-2 punch

MIAMI (AP) — Notre Dame tailbacks Theo Riddick and Cierre Wood showed how interchangeable they are in the final two games of the regular season for the Fighting Irish.
Game 11 against Wake Forest, Wood ran for 150 yards, while Riddick had 20.
Game 12 against USC, it was Riddick running for 146 yards, and Wood for 20.
And so has been the theme for the Irish this season: Two running backs — and sometimes three — are better than one. That approach has served Notre Dame pretty much since training camp, and the top-ranked Irish (12-0) are hoping it holds true once Monday night when they face No. 2 Alabama (12-1) in the BCS title game.
Riddick has run for 880 yards and five touchdowns this season, Wood 740 yards and four scores, and George Atkinson III — who got only 51 carries, compared with 180 for Riddick and 110 for Wood — added five touchdowns and 7.1 yards per carry.
"We try to utilize all their strengths," Notre Dame offensive coordinator Chuck Martin said. "The truth be told, they all could be a feature back, they all could do all the things. Everybody is like, 'He plays more, what's wrong with him?' There's nothing wrong with any of the three. We'd like to get George 20 carries a game but there's one football."
Notre Dame was unranked to start the year, which means not many — well, very few — people thought the Irish would be in the national title game against the reigning champion Crimson Tide.
Among those who thought the Irish would play in the season's last game: Riddick, Wood and Atkinson.
"We've had RB meetings where we talk about what we want to do and what we all want to accomplish," Wood said. "In the beginning of the season, what we said normally was, 'We want to win them all.' That was word-for-word what we said. We want to win them all. And up to this point, we have. So we took that upon ourselves. We think we're one of the more skilled groups on the whole team. That's just how we go about our business."
Martin was asked in the days leading up to the BCS title game to describe all three backs in rapid-fire style. His responses:
On Riddick, "pound for pound as good a football player as they make."
On Wood, "as explosive a player as they make."
On Atkinson, "really explosive athlete."
Notice any trends there? The Irish love their backs, and Alabama is raving about what they see from them all as well.
"Riddick is probably quicker than the other two," Alabama defensive coordinator Kirby Smart said. "Great one-step quickness, the ability to make you miss, good stiff arm. Didn't think a former receiver would run with that much power, but he does run with power. They're really good backs."
Riddick came to Notre Dame as a running back, then primarily played wide receiver for two years and returned to the backfield this season. He said he never complained, said he never wondered which position better suited him.
Whatever it took to win was fine with him, Riddick said.
"What can I say? I feel like I'm at ease," Riddick said. "Everything slows down tremendously and I think it's just helped me."
Ask anyone on the Notre Dame offensive line how Riddick has handled his return to running back, and they'll say they believe he's hitting his best stride at the perfect time.
That being, title game.
"He's been unbelievable," offensive lineman Zack Martin said. "Especially in the last three or four games of the season, he's been great. To have a guy like that behind you, he's fun to block for."
That probably can be said for Wood and Atkinson as well.
"It's a credit to all three of them that they've stuck with it and prepared hard every week, and some weeks they've gotten more touches, but that's the nature of the beast," said Chuck Martin, the offensive coordinator. "But we're very fortunate to have three very talented kids at that position.
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Bama starts with bang at BCS championship game

MIAMI GARDENS, Fla. (AP) — No. 2 Alabama was halfway to stamping itself a dynasty, scoring touchdowns on its first three drives and taking a 28-0 lead at halftime of a BCS championship game that wasn't living up to the hype Monday night.
In a matchup of programs tied for the most AP national championships with eight, Alabama was rolling toward becoming the first team to win consecutive BCS titles — and its third title in four seasons under coach Nick Saban.
The Crimson Tide (12-1) marched with ease on the opening drive, going 82 yards on five plays to take a 7-0 lead on Eddie Lacy's 20-yard touchdown run up the middle with 12:03 left in the first quarter.
Notre Dame (12-0) had allowed only two rushing touchdowns in its surprising run to the championship game. The Fighting Irish were the first team to reach the BCS championship game after starting the season unranked. They were trying to become the first team to go from unranked to national champion since BYU in 1984.
Alabama quickly made the Fighting Irish look as if they were in over their heads.
Notre Dame did nothing to respond to Alabama's opening march, and on its punt back, the Crimson Tide might have caught a break. Returner Christion Jones muffed the kick, but Notre Dame was flagged for interfering with the catch, though it was one of Jones' teammates that made contact with him.
Lacy and the Crimson Tide went right back to work, hammering away at Notre Dame's vaunted defense. The Irish struggled to bring down the 220-pound tailback, who even ran through Heisman Trophy finalist Manti Te'o on a screen pass.
In the second quarter, it was freshman T.J. Yeldon slipping through Te'o's arms in the backfield on a third-down run and getting a first down.
Lacy set up Alabama's second touchdown with another 20-yard run, this time to the Irish 2. Instead of running into a Notre Dame goal-line defense that has become known for goal-line stands, AJ McCarron faked a handoff and found tight end Michael Williams all alone for the score and a 14-0 lead.
Alabama made it 3 for 3 on the next drive when Yeldon scored from a yard out on the first play of the second quarter.
The Alabama fans seemed outnumbered at Sun Life Stadium by Fighting Irish followers, pumped to see their team try to win its first national title in 24 years. But the folks in Crimson and houndstooth were making all the noise as the Tide rolled.
Lacy landed one more blow with 31 seconds left in the half. McCarron dumped off to Lacy, who spun off two tacklers, and went 11 yards to make it 28-0.
The Southeastern Conference, winners of the last six BCS championships, was storming toward seven in a row. Those familiar "S-E-C!" chants were ringing through yet another stadium.
Notre Dame had only five first downs in the half and allowed 309 yards. The Irish defense came in allowing 286 per game.
Lacy had 96 yards on 12 carries and McCarron, the MVP of last year's 21-0 title game victory against LSU, was 12 for 18 for 156 yards.
Everett Golson, the redshirt freshman quarterback who coach Brian Kelly had nurtured through the season, was 8 for 16 for 83 yards.
Alabama was trying to become only the third team to win three national titles in four seasons since polls started being used to crown champions in 1936. The last was Nebraska from 1994-97, and the Cornhuskers had to share the '97 championship with Michigan, which was voted No. 1 in the AP media poll. Nebraska was No. 1 in the coaches' poll.
Another national championship would also give Saban four, his first coming with LSU in 2003. Only Alabama's Paul "Bear" Bryant with six would have more.
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Bama bashing Notre Dame 35-7 at BCS title game

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MIAMI GARDENS, Fla. (AP) — No. 2 Alabama was a quarter away from stamping itself a dynasty.
The Crimson Tide scored touchdowns on its first three drives against No. 1 Notre Dame and rolled to a 35-7 lead heading into the fourth quarter of a BCS championship game that wasn't living up to the hype Monday night.
In a matchup of programs tied for the most AP national championships with eight, Alabama was on its way toward becoming the first team to win consecutive BCS titles — and its third title in four seasons under coach Nick Saban.
The Crimson Tide (12-1) marched with ease on the opening drive, going 82 yards on five plays to take a 7-0 lead on Eddie Lacy's 20-yard touchdown run up the middle with 12:03 left in the first quarter.
Notre Dame (12-0) had allowed only two rushing touchdowns in its surprising run to the championship game. The Fighting Irish were the first team to reach the BCS championship game after starting the season unranked. They were trying to become the first team to go from unranked to national champion since BYU in 1984.
Alabama quickly made the Fighting Irish look as if they were in over their heads.
Notre Dame did nothing to respond to Alabama's opening march, and on its punt back, the Crimson Tide might have caught a break. Returner Christion Jones muffed the kick, but Notre Dame was flagged for interfering with the catch, though it was one of Jones' teammates that made contact with him.
Lacy and the Crimson Tide went right back to work, hammering away at Notre Dame's vaunted defense. The Irish struggled to bring down the 220-pound tailback, who even ran through Heisman Trophy finalist Manti Te'o on a screen pass.
In the second quarter, it was freshman T.J. Yeldon slipping through Te'o's arms in the backfield on a third-down run and getting a first down.
Lacy set up Alabama's second touchdown with another 20-yard run, this time to the Irish 2. Instead of running into a Notre Dame goal-line defense that has become known for goal-line stands, AJ McCarron faked a handoff and found tight end Michael Williams all alone for the score and a 14-0 lead.
Alabama made it 3 for 3 on the next drive when Yeldon scored from a yard out on the first play of the second quarter.
The Alabama fans seemed outnumbered at Sun Life Stadium by Fighting Irish followers, pumped to see their team try to win its first national title in 24 years. But the folks in Crimson and houndstooth were making all the noise as the Tide rolled.
Lacy landed one more blow with 31 seconds left in the half. McCarron dumped off to Lacy, who spun off two tacklers, and went 11 yards to make it 28-0.
The Southeastern Conference, winners of the last six BCS championships, was storming toward seven in a row. Those familiar "S-E-C!" chants started early in this one.
The Fighting Irish started the third quarter with a promising drive that ended with another Alabama highlight.
HaHa Clinton-Dix made a sensational diving interception, grabbing a tipped pass and tapping his toe inches from the sideline. Alabama turned the game's first turnover into another long scoring drive. McCarron capped this one with a 34-yard TD pass to freshman Amari Cooper, the longest TD pass the Irish have given up this season.
With the score 35-0 and some Fighting Irish fans in the stadium record crowd of 80,120, Notre Dame finally got on the board with 4:08 left in the third.
Everett Golson took an option keeper 2 yards for a touchdown to break a streak of 108 minutes, 7 seconds in which Alabama had not allowed a point in a BCS championship game, dating back to the last 6 minutes of the fourth quarter of the 2009 title game against Texas at the Rose Bowl. Alabama had scored 69 straight points in that span.
Alabama had 453 yards through three quarters. The Irish defense came in allowing 286 per game.
Lacy had 130 yards on 18 carries and McCarron, the MVP of last year's 21-0 title game victory against LSU, was 16 for 22 for 225 yards.
Golson, the redshirt freshman quarterback who coach Brian Kelly had nurtured through the season, was 14 for 26 for 196 yards.
Alabama was trying to become only the third team to win three national titles in four seasons since polls started being used to crown champions in 1936. The last was Nebraska from 1994-97, and the Cornhuskers had to share the '97 championship with Michigan, which was voted No. 1 in the AP media poll. Nebraska was No. 1 in the coaches' poll.
Another national championship would also give Saban four, his first coming with LSU in 2003. Only Alabama's Paul "Bear" Bryant with six would have more.
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Dynasty: No. 2 Alabama bashes No. 1 Notre Dame 42-14 to win second straight BCS championship

MIAMI GARDENS, Fla. - The coach no longer wears houndstooth. The result is the same. Another Alabama dynasty.
Quieting the Irish by the first play of the second quarter, Eddie Lacy, AJ McCarron and the No. 2 Crimson Tide rolled top-ranked Notre Dame 42-14 for the BCS championship Monday night, locking up a second straight national title and third in four years with another laugher of a title game.
The Bear would've been especially proud of this one — Nick Saban and the Tide romping to the second-biggest rout of the BCS era that began in 1999.
Lacy, the game's offensive MVP, ran for one touchdown and caught a pass for another in the final minute of the opening half, spinning away from the vaunted Notre Dame defence not once, but twice, to cap a 28-0 blitz before the bands even got on the field.
Lacy finished with 140 yards on 20 carries, coming up with two of his best performances in the two biggest games of the year. He rushed for a career-high 181 yards in a thrilling victory over Georgia in the SEC title game, and was nearly as dominant against the Irish. McCarron wasn't too shabby, either, completing 20 of 28 passes for four touchdowns and 264 yards, adding another dazzling effort on top of his MVP in last year's title game.
You could almost hear television sets around the country flipping to other channels, a hugely anticipated matchup between two of the nation's most storied programs reduced to nothing more than the second straight BCS blowout for the Crimson Tide.
"We've had a lot of really great football players who've worked really hard," Saban said. "Because we've had a great team, we've been able to have a significant amount of success."
Alabama (13-1) scored 69 straight points against its title game opponents, going back to getting the final 13 against Texas in 2010, followed by a stifling 21-0 victory over LSU for last year's crown, then scoring the first 35 points on Notre Dame. Saban's team made the Irish (12-1) look like a squad that would be hard-pressed to finish in the middle of the pack in the mighty Southeastern Conference, which has now won seven straight national championships.
The Crimson Tide will likely wrap up its ninth Associated Press national title, breaking a tie with Notre Dame for the most by any school and gaining a measure of redemption for a bitter loss to the Irish almost four decades ago: the epic Sugar Bowl in which Ara Parseghian's team edged Bear Bryant's powerhouse 24-23.
Bryant won five AP titles during his brilliant career. The way things are going, Saban might just chase him down.
The diminutive man with the perpetual scowl has guided Alabama to the top spot in the rankings three times since arriving in Tuscaloosa in 2007, and if he's serious about finishing his career with the job he has, there seems no reason he can't win a few more before he's done with "The Process."
Already, Saban is the first coach in the BCS era to win national titles at different schools, capturing his first at LSU during the 2003 season. Now, he's the first coach with back-to-back BCS titles, and given the youthfulness of his team, Alabama figures to go into next season as a heavy favourite.
In an interesting twist, Saban's fourth college title came in the stadium where he had the only stumble of his coaching career, a two-year tenure with the NFL's Miami Dolphins that ended ugly, with the coach insisting he wasn't planning to leave — then bolting for Alabama just two weeks later. His tactics may have been underhanded, but it's hard to argue with the call he made.
Before a record Sun Life Stadium crowd of 80,120 that definitely included more green than crimson, Lacy ran right through the Irish and their Heisman Trophy finalist Manti Te'o on a 20-yard touchdown run before the game was 3 minutes old, capping an 82-yard drive that was longest of the season given up by the Fighting Irish.
It would only get worse. Alabama marched right down the field on its second possession, this one a 10-play, 61-yard pounding that finished with McCarron completely faking out the defence and lofting a 3-yard touchdown pass to Michael Williams, standing all alone in the back of the end zone.
On the first play of the second quarter, T.J. Yeldon powered over from the 1 to make it 21-0, the finish to another impressive drive — this one covering 80 yards — that included two long completions by McCarron. First, he went to Kevin Norwood on a 25-yard gain. Then, he hooked up with freshman Amari Cooper for a 27-yard gain to the Notre Dame 6.
By that point, it was clear to everyone that Notre Dame's hopes of winning its first national championship since 1988 were all done. But Alabama just poured it on.
Lacy's 11-yard touchdown reception with 31 seconds left in the half left the Irish fans shaking the heads in disbelief, while the Alabama faithful broke out that familiar "SEC! SEC! SEC!" chant, as if to let Notre Dame know that it may have turned things around under third-year coach Brian Kelly, but isn't yet ready to compete with one of the Southern powerhouses.
Alabama made it 35-0 on McCarron's second TD pass of the night, a 34-yarder to Cooper without a Notre Dame defender in sight.
The Irish finally scored late in the third quarter, a 2-yard run by Everett Golson that served no other purpose except to end Alabama's remarkable scoreless streak in the BCS title games, which stretched to 108 minute and 7 seconds — the equivalent of nearly two full games — before the Notre Dame quarterback fought his way into the end zone.
Good thing a four-team playoff is coming with the 2014 season.
Alabama and the SEC have come to dominate this system. Florida began the unprecedented streak in the 2006 season, and added another crown two years later. LSU and Auburn have also won titles during the run. But Alabama is the top dog these days.
The only BCS title game that was more of a blowout was USC's 55-19 victory over Oklahoma in the 2005 Orange Bowl, a title that was later vacated because of NCAA violations.
About the only time Alabama stumbled was when McCarron had a miscommunication with his All-American centre, Barrett Jones, in the closing seconds. The fiery McCarron shouted at Jones, who just shoved him away. But as the seconds ticked off, they were right on the same page, hugging Saban and celebrating another title.
Notre Dame made tremendous strides under Kelly, going from unranked in the preseason to the top spot in the rankings by the end of the regular season. But that long-awaited championship will have to wait at least one more years. Golson completed his first season as the starter by going 21 of 36 for 270 yards, with a touchdown and an interception. But he got no help from the running game, which was held to 32 yards — 170 below their season average.
Kelly had vowed this was only beginning, insisting the bar has been raised in South Bend no matter what the outcome.
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Facebook Making a Phone, Sort Of

Facebook is building a phone right in front of our faces. Maybe not a real phone, but all the apps and features you'd expect one to have.
Facebook has just added a voice message feature to its Messenger app for iOS and Android. Within the app you can now send a recording to your friends. If you've downloaded the new update you can tap the + button next to the box where you input a message, then tap Record, speak your message and then send it off.
But that's only the start of the voice capabilities Facebook is thinking about. In Canada, Facebook is testing live calls using Voice over IP (VoIP) calling similar to Skype. If you have the iPhone app and live in Canada you can tap the "i" button in the corner of the app and tap "Free Call." You can then make a free call to a Facebook friend who is using the same app. You can't call landline or cellphone numbers.
The system can work over 3G and 4G cellular networks, but it's cheaper if you use Wi-Fi. If you are on a cellular network it will eat at your data plan.
Facebook didn't make a big announcement about the services, but it's a very big move for the social networking company. While Facebook declined to comment on whether it would come to the U.S. or if they could charge for the service, it is a step into voice calling for the company. Not only could that be ultimately disruptive for cellular carriers that offer monthly calling packages, it represents an alternative revenue stream for Facebook.
This is just one of many mobile announcements Facebook has made in the past few months. It upgraded both its iPhone and Android apps to make them faster and it released is new Poke app, which destroys messages 10 seconds or less after you look at them.
In addition to its main app and its Poke app, Facebook also has a Facebook Camera app. You'll also recall that Facebook bought Instagram in April 2012.
Rumors of a Facebook branded phone have swirled around for quite a while now. The New York Times and AllThingsD both reported that the company had internal plans to build its own hardware. However, Mark Zuckerberg denied the rumor in July.
"There are a lot of things you can build in other operating systems as well that aren't really taking, that aren't really like building out a whole phone, which wouldn't make much sense for us to do," he said on an earnings call.
That might make sense, but with all of its apps and now voice features, it sure looks like Facebook is transforming our phones into Facebook phones or it's building its own right in front of our faces.

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NBA-Lakers guard Bryant finally joins Twitter world

Jan 4 (Reuters) - Los Angeles Lakers All-Star guard Kobe Bryant finally succumbed to the social network Twitter when he opened his own verified account on Friday.
"The antisocial has become social #mambatweets," Bryant, who is nicknamed "Black Mamba", said in his first tweet.
Within five hours of his account being open, the 14-time All-Star and five-time NBA champion had attracted nearly 300,000 followers.
One of the most popular players in the game and a regular user of Facebook, Bryant had flirted with Twitter when he briefly took over Nike basketball's account last week.
"You're able to get a lot of great feedback about the game but also about the product as well -- what they thought, what they like, what they didn't like," the 34-year-old told reporters about the benefits of Twitter.
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The Most and Least Influential Social Media Celebs

While he isn't currently available for promotional work, businesses would have the most success on social media with President Barack Obama endorsing their goods and services, new research shows.
A study by social marketing platform SocialToaster revealed that Obama is considered the most influential celebrity on social media. Justin Bieber, Lady Gaga, Ashton Kutcher and Anderson Cooper followed the president on the rankings of social influencers.
On the flip side, the research found that former Republican presidential nominee Mitt Romney was the least influential celebrity on social media, finishing just below Madonna, Kanye West and Sean Hannity.
While celebrities might be influential on social media in some aspects, it's those closest to us who make the largest impact when it comes to the important issues. Nearly all of the social media users surveyed agreed that a social media post from a close friend or family member was most likely to influence them on important subjects, with politicians and athletes the least likely to influence them.
"While it was no surprise that in this election year Barack Obama would be ranked the most influential person in social media, it was surprising to us that Justin Bieber and Lady Gaga would beat Madonna and Kanye West," said Brian Razzaque, CEO of SocialToaster. "We were also surprised to see that friends had more pull than family when it came to influencing the sharing of social media content."
Regardless of whom it comes from, there are some posts that will quickly result in an unfollowing, the study discovered. Nearly three-quarters of those surveyed said a racist post would cause them to immediately unfollow someone on social media. Other types of posts that result in a loss of followers include sexism, pornography, repetitive, overly personal posts and those that use poor grammar.
The researcher was based on surveys of 3,000 SocialToaster Super Fans, which consist of social media experts and professionals, many of whom work with some of the nation’s leading brands. The experts range from those who work in the entertainment industry who represent numerous television shows and movies to those who work in professional sports, including the Baltimore Ravens and the Detroit Pistons.
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